Retail & Logistics AI - AI News https://www.artificialintelligence-news.com/categories/ai-in-action/retail-logistics-ai/ Artificial Intelligence News Mon, 13 Apr 2026 08:14:39 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9.4 https://www.artificialintelligence-news.com/wp-content/uploads/2020/09/cropped-ai-icon-32x32.png Retail & Logistics AI - AI News https://www.artificialintelligence-news.com/categories/ai-in-action/retail-logistics-ai/ 32 32 KPMG: Inside the AI agent playbook driving enterprise margin gains https://www.artificialintelligence-news.com/news/kpmg-inside-ai-agent-playbook-enterprise-margin-gains/ Wed, 01 Apr 2026 15:24:01 +0000 https://www.artificialintelligence-news.com/?p=112839 Global AI investment is accelerating, yet KPMG data shows the gap between enterprise AI spend and measurable business value is widening fast. The headline figure from KPMG’s first quarterly Global AI Pulse survey is blunt: despite global organisations planning to spend a weighted average of $186 million on AI over the next 12 months, only […]

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Global AI investment is accelerating, yet KPMG data shows the gap between enterprise AI spend and measurable business value is widening fast.

The headline figure from KPMG’s first quarterly Global AI Pulse survey is blunt: despite global organisations planning to spend a weighted average of $186 million on AI over the next 12 months, only 11 percent have reached the stage of deploying and scaling AI agents in ways that produce enterprise-wide business outcomes.

However, the central finding is not that AI is failing; 64 percent of respondents say AI is already delivering meaningful business outcomes. The problem is that “meaningful” is doing a lot of heavy lifting in that sentence, and the distance between incremental productivity gains and the kind of compounding operational efficiency that moves the needle on margin is, for most organisations, still substantial.

The architecture of a performance gap

KPMG’s report distinguishes between what it labels “AI leaders” (i.e. organisations that are scaling or actively operating agentic AI) and everyone else. The gap in outcomes between these two cohorts is striking.

Headshot of Steve Chase, Global Head of AI and Digital Innovation at KPMG International.

Steve Chase, Global Head of AI and Digital Innovation at KPMG International, said: “The first Global AI Pulse results reinforce that spending more on AI is not the same as creating value. Leading organisations are moving beyond enablement, deploying AI agents to reimagine processes and reshape how decisions and work flow across the enterprise.”

Among AI leaders, 82 percent report that AI is already delivering meaningful business value. Among their peers, that figure drops to 62 percent. That 20-percentage-point spread might look modest in isolation, but it compounds quickly when you consider what it reflects: not just better tooling, but fundamentally different deployment philosophies.

The organisations in that 11 percent are deploying agents that coordinate work across functions, route decisions without human intermediation at every step, surface enterprise-wide insights from operational data in near real-time, and flag anomalies before they escalate into incidents.

In IT and engineering functions, 75 percent of AI leaders are using agents to accelerate code development versus 64 percent of their peers. In operations, where supply-chain orchestration is the primary use case, the split is 64 percent versus 55 percent. These are not marginal differences in tool adoption rates; they reflect different levels of process re-architecture.

Most enterprises that have deployed AI have done so by layering models onto existing workflows (e.g. a co-pilot here, a summarisation tool there…) without redesigning the process those tools sit inside. That produces incremental gains.

The organisations closing the performance gap have inverted this approach: they are redesigning the process first, then deploying agents to operate within the redesigned structure. The difference in return on AI spend between these two approaches, over a three-to-five-year horizon, is likely to be the defining competitive variable in several industries.

What $186 million actually buys—and what it does not

The investment figures in the KPMG data deserve scrutiny. A weighted global average of $186 million per organisation sounds substantial, but the regional variance tells a more interesting story.

ASPAC leads at $245 million, the Americas at $178 million, and EMEA at $157 million. Within ASPAC, organisations including those in China and Hong Kong are investing at $235 million on average; within the Americas, US organisations are at $207 million.

These figures represent planned spend across model licensing, compute infrastructure, professional services, integration, and the governance and risk management apparatus needed to operate AI responsibly at scale.

The question is not whether $186 million is too much or too little; it is what proportion of that figure is being allocated to the operational infrastructure required to derive value from the models themselves. The survey data suggests that most organisations are still underweighting this latter category.

Compute and licensing costs are visible and relatively easy to budget for. The friction costs – the engineering hours spent integrating AI outputs with legacy ERP systems, the latency introduced by retrieval-augmented generation pipelines built on top of poorly structured data, and the compliance overhead of maintaining audit trails for AI-assisted decisions in regulated industries – tend to surface late in deployment cycles and often exceed initial estimates.

Vector database integration is a useful example. Many agentic workflows depend on the ability to retrieve relevant context from large, unstructured document repositories in real time. Building and maintaining the infrastructure for this – selecting between providers such as Pinecone, Weaviate, or Qdrant, embedding and indexing proprietary data, and managing refresh cycles as underlying data changes – adds meaningful engineering complexity and ongoing operational cost that rarely appears in initial AI investment proposals. 

When that infrastructure is absent or poorly maintained, agent performance degrades in ways that are often difficult to diagnose, as the model’s behaviour is correct relative to the context it receives, but that context is stale or incomplete.

Governance as an operational variable, not a compliance exercise

Perhaps the most practically useful finding in the KPMG survey is the relationship between AI maturity and risk confidence.

Among organisations still in the experimentation phase, just 20 percent feel confident in their ability to manage AI-related risks. Among AI leaders, that figure rises to 49 percent. 75 percent of global leaders cite data security, privacy, and risk as ongoing concerns regardless of maturity level—but maturity changes how those concerns are operationalised.

This is an important distinction for boards and risk functions that tend to frame AI governance as a constraint on deployment. The KPMG data suggests the opposite dynamic: governance frameworks do not slow AI adoption among mature organisations; they enable it. The confidence to move faster – to deploy agents into higher-stakes workflows, to expand agentic coordination across functions – correlates directly with the maturity of the governance infrastructure surrounding those agents.

In practice, this means that organisations treating governance as a retrospective compliance layer are doubly disadvantaged. They are slower to deploy, because every new use case triggers a fresh governance review, and they are more exposed to operational risk, because the absence of embedded governance mechanisms means that edge cases and failure modes are discovered in production rather than in testing.

Organisations that have embedded governance into the deployment pipeline itself (e.g. model cards, automated output monitoring, explainability tooling, and human-in-the-loop escalation paths for low-confidence decisions) are the ones operating with the confidence that allows them to scale.

“Ultimately, there is no agentic future without trust and no trust without governance that keeps pace,” explains Steve Chase, Global Head of AI and Digital Innovation at KPMG International. “The survey makes clear that sustained investment in people, training and change management is what allows organisations to scale AI responsibly and capture value.”

Regional divergence and what it signals for global deployment

For multinationals managing AI programmes across regions, the KPMG data flags material differences in deployment velocity and organisational posture that will affect global rollout planning.

ASPAC is advancing most aggressively on agent scaling; 49 percent of organisations there are scaling AI agents, compared with 46 percent in the Americas and 42 percent in EMEA. ASPAC also leads on the more complex capability of orchestrating multi-agent systems, at 33 percent.

The barrier profiles also differ in ways that carry real operational implications. In both ASPAC and EMEA, 24 percent of organisations cite a lack of leadership trust and buy-in as a primary barrier to AI agent deployment. In the Americas, that figure drops to 17 percent.

Agentic systems, by definition, make or initiate decisions without per-instance human approval. In organisational cultures where decision accountability is tightly concentrated at the senior level, this can generate institutional resistance that no amount of technical capability resolves. The fix is governance design; specifically, defining in advance what categories of decision an agent is authorised to make autonomously, what triggers escalation, and who carries accountability for agent-initiated outcomes.

The expectation gap around human-AI collaboration is also worth noting for anyone designing agent-assisted workflows at a global scale.

East Asian respondents anticipate AI agents leading projects at a rate of 42 percent. Australian respondents prefer human-directed AI at 34 percent. North American respondents lean toward peer-to-peer human-AI collaboration at 31 percent. These differences will affect how agent-assisted processes need to be designed in different regional deployments of the same underlying system, adding localisation complexity that is easy to underestimate in centralised platform planning.

One data point in the KPMG survey that deserves particular attention from CFOs and boards: 74 percent of respondents say AI will remain a top investment priority even in the event of a recession. This is either a sign of genuine conviction about AI’s role in cost structure and competitive positioning, or it reflects a collective commitment that has not yet been tested against actual budget pressure. Probably both, in different proportions across different organisations.

What it does indicate is that the window for organisations still in the experimentation phase is not indefinite. If the 11 percent of AI leaders continue to compound their advantage (and the KPMG data suggests the mechanisms for doing so are in place) the question for the remaining 89 percent is not whether to accelerate AI deployment, but how to do so without compounding the integration debt and governance deficits that are already constraining their returns.

See also: Hershey applies AI across its supply chain operations

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Hershey applies AI across its supply chain operations https://www.artificialintelligence-news.com/news/hershey-applies-ai-across-its-supply-chain-operations/ Wed, 01 Apr 2026 10:00:00 +0000 https://www.artificialintelligence-news.com/?p=112824 Artificial intelligence is moving beyond software and further into the physical side of business. Companies in food production and logistics are starting to use data systems to support day-to-day decisions, not long-term planning. That change is visible in The Hershey Company’s latest strategy update. At its Investor Day, the company said it plans to use […]

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Artificial intelligence is moving beyond software and further into the physical side of business. Companies in food production and logistics are starting to use data systems to support day-to-day decisions, not long-term planning.

That change is visible in The Hershey Company’s latest strategy update. At its Investor Day, the company said it plans to use AI in its operations, from sourcing analytics to plant automation and fulfilment, with a focus on how the business runs behind the scenes.

Hershey said it plans to apply AI to sourcing and fulfilment. This includes using data to guide how ingredients are bought and how products are distributed. In its Investor Day material, the company said it aims to build “a faster, smarter and more resilient supply chain powered by automation and AI-enabled decision making”.

Supply chains in food and snack markets are under steady pressure: Costs can change quickly, demand can change by season, by market, or by product category, and retailers still expect goods to arrive on time and in the right mix.

Hershey said its digital planning tools are meant to connect different parts of the business. The company said those systems are designed to reduce waste and improve inventory levels. It also said digital operational planning can connect data in the supply chain and help raise service levels.

From reporting to action

Part of Hershey’s update is its use of the phrase “AI-enabled decision-making.” The company said its approach will link sourcing and delivery more closely and plans to use automated fulfilment systems for custom assortments and to improve speed to market.

This is a useful way to read strategy. A hard task is turning data into decisions that help operations move faster or with fewer mistakes.

This is where AI is starting to play a bigger role, according to Hershey’s. The value comes from how operations are connected.

AI in the supply chain and plant operations

The changes also extend into manufacturing. Hershey said it will increase plant automation to improve manufacturing efficiency and use AI in more parts of its operating model. What is changing is how AI fits into those systems. Instead of sitting apart from production, it is being positioned as part of the process used to guide planning and support execution.

That may help companies improve planning and respond more quickly when conditions change. In a business where input costs and consumer demand can change often, even small gains in timing can matter.

Food and snack companies deal with constant swings in input costs and demand. Ingredients like cocoa and sugar are affected by weather, trade flows, and supply issues. Companies still have to keep factories running and products moving through retail channels.

Hershey’s plan to use sourcing analytics is one example of how AI may be applied in that setting. By analysing supplier data and market trends, the company may improve how it buys raw materials and manages risk. The company also said it wants to better connect workers in its operations. That suggests the strategy is not only about automation. It is also about coordination in the business.

Hershey said it plans to “incorporate AI in every stage of its operations,” including sourcing analytics and worker connectivity, as well as automated fulfilment and plant automation.

That makes the company a useful case study for a wider change in enterprise AI. Firms are moving away from narrow pilots and toward broader use in business functions. In that model, AI is treated as a part of supply and delivery systems.

CEO Kirk Tanner framed the plan around growth and execution, saying, “The strategy is clear. The team is ready. The next chapter of growth and leading performance starts now”.

Where this may lead

The kind of change is likely to spread as more companies look for ways to connect data with operational decisions. Hershey’s strategy shows how AI is starting to take a larger role in industries built on physical goods. The technology may sit in the background, but its role in daily operations is becoming harder to ignore.

(Photo by Janne Simoes)

See also: JPMorgan begins tracking how employees use AI at work

Want to learn more about AI and big data from industry leaders? Check outAI & Big Data Expo taking place in Amsterdam, California, and London. The comprehensive event is part of TechEx and is co-located with other leading technology events, click here for more information.

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SAP and ANYbotics drive industrial adoption of physical AI https://www.artificialintelligence-news.com/news/sap-and-anybotics-drive-industrial-adoption-physical-ai/ Tue, 31 Mar 2026 15:20:53 +0000 https://www.artificialintelligence-news.com/?p=112821 Heavy industry relies on people to inspect hazardous, dirty facilities. It’s expensive, and putting humans in these zones carries obvious safety risks. Swiss robot maker ANYbotics and software company SAP are trying to change that. ANYbotics’ four-legged autonomous robots will be connected straight into SAP’s backend enterprise resource planning software. Instead of treating a robot […]

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Heavy industry relies on people to inspect hazardous, dirty facilities. It’s expensive, and putting humans in these zones carries obvious safety risks. Swiss robot maker ANYbotics and software company SAP are trying to change that.

ANYbotics’ four-legged autonomous robots will be connected straight into SAP’s backend enterprise resource planning software. Instead of treating a robot as a standalone asset, this turns it into a mobile data-gathering node within an industrial IoT network.

This initiative shows that hardware innovation can now effectively connect with established business workflows. Underscoring that broader trend, SAP is sponsoring this year’s AI & Big Data Expo North America at the San Jose McEnery Convention Center, CA, an event that is fittingly co-located with the IoT Tech Expo and Intelligent Automation & Physical AI Summit.

When equipment breaks at a chemical plant or offshore rig, it costs a fortune. People do routine inspections to catch these issues early, but humans get tired and plants are massive. Robots, on the other hand, can walk the floor constantly, carrying thermal, acoustic, and visual sensors. Hook those sensors into SAP, and a hot pump instantly generates a maintenance request without waiting for a human to report it.

Cutting out the reporting lag

Usually, finding a problem and logging a work order are two disconnected steps. A worker might hear a weird noise in a compressor, write it down, and type it into a computer hours later. By the time the replacement part gets approved, the machine might be wrecked.

Connecting ANYbotics to SAP eliminates that delay. The robot’s onboard AI processes what it sees and hears instantly. If it hears an irregular motor frequency, it doesn’t just flash a warning on a separate screen, it uses APIs to tell the SAP asset management module directly. The system immediately checks for spare parts, figures out the cost of potential downtime, and schedules an engineer.

This automates the flow of information from the floor to management. It also means machinery gets judged on hard, consistent numbers instead of a human inspector’s subjective opinion.

Putting robots in heavy industry isn’t like installing software in an office—companies have to deal with unreliable infrastructure. Factories usually have awful internet connectivity due to thick concrete, metal scaffolding, and electromagnetic interference.

To make this work, the setup relies on edge computing. It takes too much bandwidth to constantly stream high-def thermal video and lidar data to the cloud. So, the robots crunch most of that data locally. Onboard processors figure out the difference between a machine running normally and one that’s dangerously overheating. They only send the crucial details (i.e. the specific fault and its location) back to SAP.

To handle the network issues, many early adopters build private 5G networks. This gives them the coverage they need across huge facilities where regular Wi-Fi fails. It also locks down access, keeping the robot’s data safe from interception.

Of course, security is a major issue. A walking robot packed with cameras is effectively a roaming vulnerability. Companies must use zero-trust network protocols to constantly verify the robot’s identity and limit what SAP modules it can touch. If the robot gets hacked, the system has to cut its connection instantly to stop the attackers from moving laterally into the corporate network.

These robots generate a massive amount of unstructured data as they walk around. Turning raw audio and thermal images into the neat tables SAP requires is difficult.

If companies don’t manage this right, maintenance teams will drown in alerts. A robot that is too sensitive might spit out hundreds of useless warnings a day, making the SAP dashboard completely ignored. IT teams have to set strict rules before turning the system on. They need exact thresholds for what triggers a real maintenance ticket and what just needs to be watched.

The setup usually uses middleware to translate the robot’s telemetry into SAP’s language. This software acts as a filter, throwing out the noise so only actual problems reach the ERP system. The data lake storing all this information also needs to be organised for future machine learning projects. Fixing broken machines is the short-term goal; the long-term payoff is using years of robot data to predict failures before they happen.

Ensuring a successful physical AI deployment

Dropping robots into a factory naturally makes people nervous. The project’s success often comes down to how human resources handles it. Workers usually look at the robots and assume layoffs are next.

Management has to be clear about why the robots are there. The goal is to get people out of dangerous areas like high-voltage zones or toxic chemical sectors to reduce injuries. The robot collects the data, and the human engineer shifts to analysing that data and doing the actual repairs.

This requires retraining. Workers who used to walk the perimeter now have to read SAP dashboards, manage automated tickets, and work with the robots. They have to trust the sensors, and management has to make sure operators know they can take manual control if something unexpected happens.

Companies need to take the rollout slowly. Because syncing physical robots with enterprise software is complicated, large-scale rollouts should start as small, targeted pilots.

The first test should be in one specific area with known hazards but rock-solid internet. This lets IT watch the data flow between the hardware and SAP in a controlled space. At this stage, the main job is making sure the data matches reality. If the robot sees one thing and SAP records another, it has to be audited and fixed daily.

Once the data pipeline actually works, the company can add more robots and connect other systems, like automated parts ordering. IT chiefs have to keep checking if their private networks can handle more robots, while security teams update their defenses against new threats.

If companies treat these autonomous inspectors as an extension of their corporate data architecture, they get a massive amount of information about their physical assets. But pulling it off means getting the network infrastructure, the data rules, and the human element exactly right.

See also: The rise of invisible IoT in enterprise operations

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Trustpilot partners with AI companies as traditional search declines https://www.artificialintelligence-news.com/news/ai-in-ecommerce-trustpilot-partnerships-integration-news-trad-search-declines/ Tue, 17 Mar 2026 12:26:00 +0000 https://www.artificialintelligence-news.com/?p=112704 Trustpilot is reported to be pursuing partnerships with large eCommerce companies as AI-driven shopping gains traction. In an interview with Bloomberg News [paywall], chief executive Adrian Blair said that AI agents acting on behalf of consumers require lots of information about the businesses they’re willing to interact with. He said the most effective systems will […]

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Trustpilot is reported to be pursuing partnerships with large eCommerce companies as AI-driven shopping gains traction.

In an interview with Bloomberg News [paywall], chief executive Adrian Blair said that AI agents acting on behalf of consumers require lots of information about the businesses they’re willing to interact with. He said the most effective systems will rely on datasets like those held by Trustpilot, adding that the company aims to work with major eCommerce sites to make greater use of its data.

Trustpilot expects its operating margin to reach 30% by 2030, with the improvement linked partly to the use of its content by LLMs. According to Bloomberg, traffic patterns are beginning to reflect this. Click-throughs from AI-based search increased by 1,490% over the past year, thanks in no small part to search giant Google’s decision to make an AI search the default.

Data from Promptwatch indicates that Trustpilot ranked as the fifth most cited domain globally in ChatGPT in January this year.

Blair said that large language models have created a new channel through which Trustpilot content is presented, noting a rise in exposure and referral traffic from LLM-based algorithms.

In February 2026, Amazon and OpenAI announced an agreement to deploy genAI systems on AWS using customised models intended for Amazon’s consumer-facing applications. The arrangement is said to cover infrastructure provision and model development.

Elsewhere, Walmart’s partnership with Google lets users purchase goods inside the Gemini chatbot. Google has similar arrangements with Shopify and other retailers.

Shopify’s Universal Commerce Protocol lets AI agents access product data and take transactions to checkout, so ensuring potential buyers remain on the AI platform (in this case Gemini) rather than navigate to the retailer’s site. Microsoft’s Copilot Checkout collaboration with PayPal falls into the same pattern.

Shopify has pursued similar partnerships including with Microsoft so merchants can sell from a chatbot interfaces. Its recent product updates describe “agentic storefronts” in which transactions take place inside AI interactions. For marketing professionals, the loss of valuable data when shoppers purchase through a third-party proxy is, to varying degrees, balanced by the income from trade via AI platforms.

Amazon currently challenges third-party AI agents accessing its platform without authorisation, and is developing its own assistant to retain control over user data and advertising revenue, according to the Wall Street Journal.

Trustpilot’s Adrian Blair argued in the Bloomberg News interview that user-generated reviews retain value regardless of the involvement of AI in the purchasing process. He said consumers will continue to “have experiences” with businesses, describing Trustpilot’s data set of reviews as a long-term asset whose relevance is increasing.

The company’s shares were affected by a broader decline in software stocks last month, sparked by the media imagining the death of SaaS platforms on the back of claims made by Anthropic.

PYMNTS Intelligence’s report [email wall], “How AI Becomes the Place Consumers Start Everything,” describes consumers beginning their product research and shopping on AI platforms, refining their prompts iteratively rather than successive ‘traditional’ searches.

(Image source: “E-Commerce Visa (Test tamron 17-50 2.8)” by Fosforix is licensed under CC BY-ND 2.0.)

 

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AI agents prefer Bitcoin shaping new finance architecture https://www.artificialintelligence-news.com/news/ai-agents-prefer-bitcoin-new-finance-architecture/ Wed, 04 Mar 2026 10:52:45 +0000 https://www.artificialintelligence-news.com/?p=112506 AI agents prefer Bitcoin for digital wealth storage, forcing finance chiefs to adapt their architecture for machine autonomy. When AI systems gain economic autonomy, their internal logic dictates how corporate capital flows. Non-partisan research by the Bitcoin Policy Institute evaluated how these frontier models would transact if operating as independent economic actors. The study tested […]

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AI agents prefer Bitcoin for digital wealth storage, forcing finance chiefs to adapt their architecture for machine autonomy.

When AI systems gain economic autonomy, their internal logic dictates how corporate capital flows. Non-partisan research by the Bitcoin Policy Institute evaluated how these frontier models would transact if operating as independent economic actors.

The study tested 36 models from six providers – including Google, Anthropic, and OpenAI – across 9,072 neutral monetary scenarios. Given a blank slate, machines chose Bitcoin in 48.3 percent of all responses, beating every other option.

Traditional state-backed currency (“fiat”) fared poorly, with over 90 percent of responses favouring digitally-native money over fiat. Not a single model out of the 36 selected fiat as its top preference.

The finding that AI agents lean towards digital assets like Bitcoin forces technology officers to assess their current payment rails. If the autonomous procurement systems of tomorrow default to decentralised assets, corporate IT environments must support those formats to maintain operational efficiency and compliance. Relying on legacy banking APIs introduces unnecessary friction when dealing with machine-to-machine commerce.

Two-tier machine economy

The research details a specific functional division in how these systems process economic value. Without prompting, models defaulted to a two-tier monetary system that separates savings from spending.

For long-term value preservation, Bitcoin dominated the results at 79.1 percent. Yet, when tasked with everyday payments and transactions, “stablecoins” (digital assets pegged to fiat currencies or commodities) captured 53.2 percent of the preferences. Across all scenarios, stablecoins ranked second overall at 33.2 percent.

Take the example of a supply chain agent programmed to optimise logistics costs and pay international freight vendors. Using traditional fiat rails, the agent encounters weekend settlement delays and currency conversion fees. By leveraging stablecoins, the same agent executes instant and programmatic payments, improving supply chain resilience. Simultaneously, the core treasury holding the system’s capital base stores wealth in Bitcoin to prevent long-term debasement and counterparty risk.

Preparing for AI agents to use Bitcoin and other digital assets

Rolling out these autonomous systems complicates vendor management. A model’s financial reasoning stems from a blend of raw intelligence, training data, and alignment methodology.

Preferences vary widely by model provider, with Bitcoin selection ranging from 91.3 percent in Anthropic’s Claude Opus 4.5 down to 18.3 percent in OpenAI’s GPT-5.2.

The choice of an AI provider clearly directly influences how autonomous agents assess risk and allocate capital. If a company implements a specific language model for automated portfolio management, the IT department must be aware of the financial biases embedded in the software.

The models also demonstrated unexpected behaviour regarding resource valuation. In 86 separate responses, models independently proposed using compute units or energy (such as GPU-hours and kilowatt-hours) as a method to price goods and services. Tracking and managing this abstract value exchange requires high data maturity.

Organisations should begin piloting stablecoin settlement integrations for lower-risk vendor payments. The findings point to a growing requirement for AI agent-native Bitcoin payment infrastructure, self-custody solutions, and ‘Lightning Network’ integration.

Since these models heavily favour open, permissionless networks, relying solely on traditional banking infrastructure limits the capabilities of next-generation tools. By building compliant gateways to digital asset networks now, leaders can ensure their platforms remain competitive.

See also: Santander and Mastercard run Europe’s first AI-executed payment pilot

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Physical AI adoption boosts customer service ROI https://www.artificialintelligence-news.com/news/physical-ai-adoption-boosts-customer-service-roi/ Tue, 03 Mar 2026 11:32:47 +0000 https://www.artificialintelligence-news.com/?p=112483 The adoption of physical AI drives ROI in frontline customer service by merging digital intelligence with human-like physical interaction. As businesses navigate shrinking labour pools, they are finding that simply automating routine workflows is no longer enough. A new partnership between KDDI and AVITA demonstrates how companies can address complex operational gaps through humanoid deployment. […]

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The adoption of physical AI drives ROI in frontline customer service by merging digital intelligence with human-like physical interaction.

As businesses navigate shrinking labour pools, they are finding that simply automating routine workflows is no longer enough. A new partnership between KDDI and AVITA demonstrates how companies can address complex operational gaps through humanoid deployment.

While traditional industrial robots excel at repetitive, single-function tasks, they lack the versatility required to manage unexpected anomalies like equipment failures. Customer-facing roles demand nonverbal communication, including synchronised nodding, natural eye contact, and reassuring facial expressions. 

By integrating AVITA’s avatar creation expertise with KDDI’s communications infrastructure, the two organisations are building domestically developed humanoids capable of operating smoothly in real-world commercial environments.

Blending hardware with advanced data infrastructure

Deploying humanoids into active commercial spaces requires high-capacity and low-latency network infrastructure to transmit visual data and control commands in real time. KDDI provides this operational backbone, facilitating remote control capabilities alongside intensive cloud-based data processing. The resulting visual and motion data collected during customer interactions feeds back into the system to train the AI, improving the precision and autonomy of the humanoid’s behaviour.

To support the demanding computational requirements of physical AI adoption, the companies plan to utilise GPUs hosted at the Osaka Sakai Data Center, which commenced operations in January 2026. They are also exploring integration with an on-premises service for Google’s Gemini high-performance generative AI model. This alignment with major enterprise platforms ensures that data processing remains secure and capable of handling complex dialogue requirements.

The hardware itself departs from standard utilitarian machinery. Based on a concept model designed by Hiroshi Ishiguro, the humanoid features a compact skeletal structure approximating a typical Japanese physique.

Silicone skin and specialised mechanical systems enable warm, approachable facial expressions that sync directly with spoken dialogue. Embedded camera sensors track objects in motion to create natural eye contact, while quiet pneumatic actuation allows for fluid and continuous movement with natural “micro-variations”. This design specifically addresses the historical difficulty of deploying automation in operations requiring hospitality and reassurance.

Preparing for commercial adoption of physical AI

This initiative builds upon earlier joint projects between KDDI and AVITA, which introduced a “next-generation remote customer service platform” using digital avatars for remote assistance at retail locations like Lawson and au Style shops.

Transitioning from digital and language-driven communication to physical units capable of free movement represents a logical progression for enterprises looking to scale their customer service capabilities. The partners intend to begin trials in actual commercial facilities starting in Autumn 2026. Deployment at customer touchpoints such as au Style shops will also be considered.

Integrating physical AI demands environments capable of sustaining continuous, high-volume data streams without latency interruptions. As visual and motion data becomes central to machine learning models, governance frameworks must adapt to manage customer data usage within physical spaces.

Organisations facing demographic workforce pressures should evaluate current bottlenecks to identify where non-verbal, empathetic engagement is necessary. Setting up high-speed network foundations and piloting digital AI avatar programmes today allows enterprises to prepare for the adoption of physical humanoids as the hardware further matures.

See also: Santander and Mastercard run Europe’s first AI-executed payment pilot

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Exploring AI in the APAC retail sector https://www.artificialintelligence-news.com/news/exploring-ai-in-the-apac-retail-sector/ Fri, 20 Feb 2026 17:19:04 +0000 https://www.artificialintelligence-news.com/?p=112333 AI in the APAC retail sector is transitioning from analytics and pilots into workflows and daily operations. Dense urban stores, high labour churn, and competitive quick-commerce ecosystems are driving the uptake. A Q4 2025 survey by GlobalData found that 45 percent of consumers in Asia and Australasia are very or quite likely to purchase a […]

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AI in the APAC retail sector is transitioning from analytics and pilots into workflows and daily operations.

Dense urban stores, high labour churn, and competitive quick-commerce ecosystems are driving the uptake. A Q4 2025 survey by GlobalData found that 45 percent of consumers in Asia and Australasia are very or quite likely to purchase a product based on AI recommendations or endorsements.

Jaya Dandey, Consumer Analyst at GlobalData, said: “Whether shoppers realise it or not, machine-learning systems have long been deciding when to encourage consumers to make purchases, which products they can see, and what discounts they can avail.

“Now, agentic systems can also complete shopping-related tasks end-to-end.” 

Computer vision and store automation

Enterprises evaluating computer vision and machine learning can observe early implementations in the region.

Lawson, for example, introduced AI-enabled ‘Lawson Go’ stores in Japan during 2022. The retailer collaborated with technology provider CloudPick in 2025 to integrate AI, machine learning, and computer vision. This integration eliminates check-out lines and cashiers to enhance the customer experience.

In South Korea, retail AI company Fainders.AI launched a compact and cashier-less MicroStore inside a gym in 2024. This deployment improved the accessibility of autonomous retail across different businesses.

AI also aids the forecasting and automation of retail replenishment—a capability that applies well to the APAC market, where store footprints are small and replenishment frequency is high.

Japanese food retail chain Coop Sapporo uses a camera-based AI system named Sora-cam, developed by Soracom. The system helps the chain avoid overstocking and reduce unsold merchandise on store shelves. Coop Sapporo employs an analytics team to evaluate the generated images. The team determines the optimal shelf display ratio. The Sora-cam system also alerts staff members to apply discount labels on food items close to expiry to prevent wastage.

AI models track waste and markdown timing while improving promotion efficiency. In Southeast Asian (SEA) markets characterised by high price sensitivity, minor improvements in promotion efficiency increase profit margins.

AI-driven labour optimisation measures include scheduling, task priority lists, and workload balancing. These measures assist retailers in Japan and South Korea, which face structural labour shortages. They also provide efficiency benefits in high-growth SEA markets.

Agentic AI systems in retail are improving APAC consumer interaction

“In food retail, agentic AI is best understood as an AI ‘operator’ that can understand a goal, plan steps, stay within budget or allergen constraints, execute actions across systems, ask clarifying questions, and learn preferences over time,” says Dandey. 

Customers can bypass individual item searches by outlining their overall intent. A customer, for example, might request an AI agent to “Plan five dinners for a family of four, mostly Asian recipes, no shellfish, under 45 minutes.” The agent then generates recipes, builds a shopping cart, sizes quantities, and adds missing staples to the cart.

This retail agentic AI capability aligns with regional behaviours, as many APAC households cook frequently and shop fresh. AI agents that recognise local cuisines – such as Korean banchan, Japanese bentos, and Indian spice bases – fit regional habits better than generic Western meal plans.

“In many APAC markets, shopping is already deeply integrated with digital wallets, messaging apps, ride-hailing, and delivery ecosystems, making it easier for agentic AI to plug into daily routines,” explains Dandey.

“Nevertheless, some key challenges need to be overcome; ensuring private data sharing consent, minimising hallucinations in terms of allergens and ingredients, and implementing proper localisation of the system with language nuance.”

See also: DBS pilots system that lets AI agents make payments for customers

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DBS pilots system that lets AI agents make payments for customers https://www.artificialintelligence-news.com/news/dbs-pilots-system-that-lets-ai-agents-make-payments-for-customers/ Thu, 19 Feb 2026 10:00:00 +0000 https://www.artificialintelligence-news.com/?p=112293 Artificial intelligence is moving closer to the point where it can act, not advise. A new pilot by DBS Bank shows how that change may soon affect everyday payments, as financial institutions begin testing systems that allow AI agents to complete purchases on behalf of customers. DBS is working with Visa to trial Visa Intelligent […]

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Artificial intelligence is moving closer to the point where it can act, not advise. A new pilot by DBS Bank shows how that change may soon affect everyday payments, as financial institutions begin testing systems that allow AI agents to complete purchases on behalf of customers.

DBS is working with Visa to trial Visa Intelligent Commerce, a framework designed to support transactions initiated by AI software not humans. The system allows digital agents to search for products, select options, and complete purchases using payment credentials issued and controlled by the bank. According to reports from Asian Banking & Finance and Fintech Futures, the pilot has already processed real transactions, including food and beverage purchases made using DBS or POSB cards.

Moving from recommendations to real transactions

The trial highlights how banks are preparing for what some in the industry call “agent-driven commerce.” In this model, AI tools act subject to rules set by both the customer and the issuing bank.

Visa’s approach keeps the bank at the centre of the process. Payment details are tokenised, and transactions pass through issuer-controlled approval flows designed to confirm identity and spending limits. The means the bank still decides whether the agent’s action fits the user’s permissions before money moves.

The DBS pilot is part of a wider effort to test where AI fits into financial infrastructure. Rather than treating AI as a customer-facing tool, banks are increasingly examining how it might change the mechanics of payments, fraud checks, and authorisation. Industry observers note that this is a change from AI as a productivity assistant to AI as an operational participant in transactions.

Early use cases focus on routine purchases

Early use cases for agent-based commerce include routine purchases like ordering groceries, renewing subscriptions, booking travel, or restocking household items. In these cases, the agent follows instructions set in advance by the user, like budget limits or preferred brands. DBS and Visa plan to expand the pilot into broader online shopping and travel bookings as testing continues, according to Fintech Futures.

The idea of AI executing purchases raises opportunity and risk for financial institutions. On one hand, banks that support agent-based payments could gain a stronger role in digital commerce by acting as the control layer that manages consent and security. On the other, they must handle new questions about liability and dispute handling if an agent makes a purchase the customer later challenges.

Security and governance will likely shape how fast this model spreads. Analysts often point out that customers may accept AI suggestions long before they accept AI decisions involving money. By keeping approval logic in the issuing bank’s systems, Visa’s framework attempts to reassure users that human oversight remains embedded in the process.

A wider change in how enterprises deploy AI agents

Over the past year, many companies have moved beyond testing chatbots or internal assistants and started placing AI into workflows that directly affect revenue, operations, or customer transactions. In banking, this includes fraud monitoring, credit scoring support, and automated customer service. Allowing AI to trigger payments could be the next step in that progression.

DBS has invested heavily in digital banking systems, and the trial fits into a longer effort to integrate automation into financial services. The bank has focused previously on using data analytics and AI tools to streamline operations and personalise services.

Whether agent-based payments become common will depend on how comfortable customers feel delegating financial decisions to software. It will also depend on how clearly banks define the boundaries of what AI agents can and cannot do. Industry experts say adoption may begin with low-risk, repeat purchases before expanding to more complex transactions.

(Photo by Patrick Tomasso)

See also: How financial institutions are embedding AI decision-making

Want to learn more about AI and big data from industry leaders? Check out AI & Big Data Expo taking place in Amsterdam, California, and London. The comprehensive event is part of TechEx and is co-located with other leading technology events including the Cyber Security & Cloud Expo. Click here for more information.

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Debenhams pilots agentic AI commerce via PayPal integration https://www.artificialintelligence-news.com/news/debenhams-pilots-agentic-ai-commerce-paypal-integration/ Mon, 16 Feb 2026 12:04:46 +0000 https://www.artificialintelligence-news.com/?p=112234 Debenhams is piloting agentic AI commerce via PayPal integration to reduce mobile friction and help solve a familiar problem for retailers. Mobile checkout abandonment remains a persistent revenue leak for digital retailers. Debenhams Group is attempting to close this gap by deploying an agentic AI interface within the PayPal app. The pilot makes Debenhams the […]

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Debenhams is piloting agentic AI commerce via PayPal integration to reduce mobile friction and help solve a familiar problem for retailers.

Mobile checkout abandonment remains a persistent revenue leak for digital retailers. Debenhams Group is attempting to close this gap by deploying an agentic AI interface within the PayPal app. The pilot makes Debenhams the first UK retailer to test an automated checkout flow that keeps the user entirely inside a payment provider’s ecosystem.

Shoppers using PayPal can now issue natural language prompts to find items from Debenhams Group’s brands, including boohoo, boohooMAN, Karen Millen, and PrettyLittleThing. The system bypasses standard keyword search. Instead, an agentic assistant scans the shopper’s profile to align recommendations with their budget and preferences.

The agentic assistant will ask follow-up questions to narrow down options and locate relevant stock. Once a user selects a product, the transaction occurs within the chat window. The backend automatically applies saved account credentials for delivery and payment, which removes the need to redirect customers to a separate mobile site or app.

Business drivers for agentic AI in commerce

The rationale follows transaction volume. Debenhams Group processes 16 percent of its sales through PayPal. Placing inventory discovery in a channel where a large segment of the customer base already operates allows the retailer to compress the sales funnel.

Debenhams and PayPal co-developed the agentic AI project. While current testing focuses on select US customers, a wider release in both the US and UK is planned for later this year. In the US, the system also integrates with external tools such as Perplexity and Microsoft Copilot.

Dan Finley, CEO of Debenhams Group, said: “At Debenhams Group, our goal is to help customers discover and be inspired by new products and brands, while making shopping as easy and enjoyable as possible. This kind of innovation has the potential to fundamentally transform online retail; in a way we haven’t seen since the shift to mobile shopping.” 

Finley added that the group is “proud to be the first UK retailer to partner with PayPal on this experience, bringing a faster, more intuitive way to shop to customers across our brands.”

How Debenhams is integrating wider AI infrastructure

The group recently partnered with Peak AI to improve forecasting across stock, sales, and pricing. An effective agentic AI deployment in commerce requires real-time inventory and pricing visibility to function without error. The Peak AI partnership indicates the group is establishing the data lineage needed to support automated interactions.

Simultaneously, the company launched the Debenhams Group AI Skills Academy to train employees in applied AI, ensuring internal teams can manage these workflows.

Mike Edmonds, VP of Agentic Commerce at PayPal, commented: “With agentic commerce, shopping becomes a conversation, not a search. By embedding AI-powered discovery and checkout directly into the PayPal app, we’re helping customers move seamlessly from inspiration to purchase, while giving retailers like Debenhams Group a powerful new way to engage shoppers at scale.” 

This agentic AI commerce deployment tests whether third-party platforms can capture high-intent traffic better than proprietary apps. Debenhams is positioning inventory where liquidity exists rather than forcing traffic to its own storefronts.

Integrating discovery and payment into a single workflow reduces the steps between marketing and settlement. Success will depend on data accuracy and the ability of the agent to interpret queries without hallucination.

See also: URBN tests agentic AI to automate retail reporting

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FedEx tests how far AI can go in tracking and returns management https://www.artificialintelligence-news.com/news/fedex-tests-how-far-ai-can-go-in-tracking-and-returns-management/ Tue, 03 Feb 2026 10:00:00 +0000 https://www.artificialintelligence-news.com/?p=111969 FedEx is using AI to change how package tracking and returns work for large enterprise shippers. For companies moving high volumes of goods, tracking no longer ends when a package leaves the warehouse. Customers expect real-time updates, flexible delivery options, and returns that do not turn into support tickets or delays. That pressure is pushing […]

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FedEx is using AI to change how package tracking and returns work for large enterprise shippers. For companies moving high volumes of goods, tracking no longer ends when a package leaves the warehouse. Customers expect real-time updates, flexible delivery options, and returns that do not turn into support tickets or delays.

That pressure is pushing logistics firms to rethink how tracking and returns operate at scale, especially across complex supply chains.

This is where artificial intelligence is starting to move from pilot projects into daily operations.

FedEx plans to roll out AI-powered tracking and returns tools designed for enterprise shippers, according to a report by PYMNTS. The tools are aimed at automating routine customer service tasks, improving visibility into shipments, and reducing friction when packages need to be rerouted or sent back.

Rather than focusing on consumer-facing chatbots, the effort centres on operational workflows that sit behind the scenes. These are the systems enterprise customers rely on to manage exceptions, returns, and delivery changes without manual intervention.

How FedEx is applying AI to package tracking

Traditional tracking systems tell customers where a package is and when it might arrive. AI-powered tracking takes a step further by utilising historical delivery data, traffic patterns, weather conditions, and network constraints to flag potential delays before they happen.

According to the PYMNTS report, FedEx’s AI tools are designed to help enterprise shippers anticipate issues earlier in the delivery process. Instead of reacting to missed delivery windows, shippers may be able to reroute packages or notify customers ahead of time.

For businesses that ship thousands of parcels per day, that shift matters. Small improvements in prediction accuracy can reduce support calls, lower refund rates, and improve customer trust, particularly in retail, healthcare, and manufacturing supply chains.

This approach also reflects a broader trend in enterprise software, in which AI is being embedded into existing systems rather than introduced as standalone tools. The goal is not to replace logistics teams, but to minimise the number of manual decisions they need to make.

Returns as an operational problem, not a customer issue

Returns are one of the most expensive parts of logistics. For enterprise shippers, particularly those in e-commerce, returns affect warehouse capacity, inventory planning, and transportation costs.

According to PYMNTS, FedEx’s AI-enabled returns tools aim to automate parts of the returns process, including label generation, routing decisions, and status updates. Companies that use AI to determine the most efficient return path may be able to reduce delays and avoid returning things to the wrong facility.

This is less about convenience and more about operational discipline. Returns that sit idle or move through the wrong channel create cost and uncertainty across the supply chain. AI systems trained on past return patterns can help standardise decisions that were previously handled case by case.

For enterprise customers, this type of automation supports scale. As return volumes fluctuate, especially during peak seasons, systems that adjust automatically reduce the need for temporary staffing or manual overrides.

What FedEx’s AI tracking approach says about enterprise adoption

What stands out in FedEx’s approach is how narrowly focused the AI use case is. There are no broad claims about transformation or reinvention. The emphasis is on reducing friction in processes that already exist.

This mirrors how other large organisations are adopting AI internally. In a separate context, Microsoft described a similar pattern in its article. The company outlined how AI tools were rolled out gradually, with clear limits, governance rules, and feedback loops.

While Microsoft’s case focused on knowledge work and FedEx’s on logistics operations, the underlying lesson is the same. AI adoption tends to work best when applied to specific activities with measurable results rather than broad promises of efficiency.

For logistics firms, those advantages include fewer delivery exceptions, lower return handling costs, and better coordination between shipping partners and enterprise clients.

What this signals for enterprise customers

For end-user companies, FedEx’s move signals that logistics providers are investing in AI as a way to support more complex shipping demands. As supply chains become more distributed, visibility and predictability become harder to maintain without automation.

AI-driven tracking and returns could also change how businesses measure logistics performance. Companies may focus less on delivery speed and more on how quickly issues are recognised and resolved.

That shift could influence procurement decisions, contract structures, and service-level agreements. Enterprise customers may start asking not just where a shipment is, but how well a provider anticipates problems.

FedEx’s plans reflect a quieter phase of enterprise AI adoption. The focus is less on experimentation and more on integration. These systems are not designed to draw attention but to reduce noise in operations that customers only notice when something goes wrong.

(Photo by Liam Kevan)

See also: PepsiCo is using AI to rethink how factories are designed and updated

Want to learn more about AI and big data from industry leaders? Check out AI & Big Data Expo taking place in Amsterdam, California, and London. The comprehensive event is part of TechEx and is co-located with other leading technology events, click here for more information.

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Klarna backs Google UCP to power AI agent payments https://www.artificialintelligence-news.com/news/klarna-backs-google-ucp-power-ai-agent-payments/ Mon, 02 Feb 2026 15:16:59 +0000 https://www.artificialintelligence-news.com/?p=111960 Klarna aims to address the lack of interoperability between conversational AI agents and backend payment systems by backing Google’s Universal Commerce Protocol (UCP), an open standard designed to unify how AI agents discover products and execute transactions. The partnership, which also sees Klarna supporting Google’s Agent Payments Protocol (AP2), places the Swedish fintech firm among […]

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Klarna aims to address the lack of interoperability between conversational AI agents and backend payment systems by backing Google’s Universal Commerce Protocol (UCP), an open standard designed to unify how AI agents discover products and execute transactions.

The partnership, which also sees Klarna supporting Google’s Agent Payments Protocol (AP2), places the Swedish fintech firm among the early payment providers to back a standardised framework for automated shopping.

The interoperability problem with AI agent payments

Current implementations of AI commerce often function as walled gardens. An AI agent on one platform typically requires a custom integration to communicate with a merchant’s inventory system, and yet another to process payments. This integration complexity inflates development costs and limits the reach of automated shopping tools.

Google’s UCP attempts to solve this by providing a standardised interface for the entire shopping lifecycle, from discovery and purchase to post-purchase support. Rather than building unique connectors for every AI platform, merchants and payment providers can interact through a unified standard.

David Sykes, Chief Commercial Officer at Klarna, states that as AI-driven shopping evolves, the underlying infrastructure must rely on openness, trust, and transparency. “Supporting UCP is part of Klarna’s broader work with Google to help define responsible, interoperable standards that support the future of shopping,” he explains.

Standardising the transaction layer

By integrating with UCP, Klarna allows its technology – including flexible payment options and real-time decisioning – to function within these AI agent environments. This removes the need for hardcoded platform-specific payment logic. Open standards provide a framework for the industry to explore how discovery, shopping, and payments work together across AI-powered environments.

The implications extend to how transactions settle. Klarna’s support for AP2 complements the UCP integration, helping advance an ecosystem where trusted payment options work across AI-powered checkout experiences. This combination aims to reduce the friction of users handing off a purchase decision to an automated agent.

“Open standards like UCP are essential to making AI-powered commerce practical at scale,” said Ashish Gupta, VP/GM of Merchant Shopping at Google. “Klarna’s support for UCP reflects the kind of cross-industry collaboration needed to build interoperable commerce experiences that expand choice while maintaining security.”

Adoption of Google’s UCP by Klarna is part of a broader shift

For retail and fintech leaders, the adoption of UCP by players like Klarna suggests a requirement to rethink commerce architecture. The shift implies that future payments may increasingly come through sources where the buyer interface is an AI agent rather than a branded storefront.

Implementing UCP generally does not require a complete re-platforming but does demand rigorous data hygiene. Because agents rely on structured data to manage transactions, the accuracy of product feeds and inventory levels becomes an operational priority.

Furthermore, the model maintains a focus on trust. Klarna’s technology provides upfront terms designed to build trust at checkout. As agent-led commerce develops, maintaining clear decisioning logic and transparency remains a priority for risk management.

The convergence of Klarna’s payment rails with Google’s open protocols offers a practical template for reducing the friction of using AI agents for commerce. The value lies in the efficiency of a standardised integration layer that reduces the technical debt associated with maintaining multiple sales channels. Success will likely depend on the ability to expose business logic and inventory data through these open standards.

See also: How SAP is modernising HMRC’s tax infrastructure with AI

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China’s hyperscalers bet billions on agentic AI as commerce becomes the new battleground https://www.artificialintelligence-news.com/news/china-hyperscalers-agentic-ai-commerce-battleground/ Fri, 30 Jan 2026 09:00:00 +0000 https://www.artificialintelligence-news.com/?p=111928 The artificial intelligence industry’s pivot toward agentic AI – systems capable of autonomously executing multi-step tasks – has dominated technology discussions in recent months. But while Western firms focus on foundational models and cross-platform interoperability, China’s technology giants are racing to dominate through commerce integration, a divergence that could reshape how enterprises deploy autonomous systems […]

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The artificial intelligence industry’s pivot toward agentic AI – systems capable of autonomously executing multi-step tasks – has dominated technology discussions in recent months.

But while Western firms focus on foundational models and cross-platform interoperability, China’s technology giants are racing to dominate through commerce integration, a divergence that could reshape how enterprises deploy autonomous systems globally.

Alibaba, Tencent and ByteDance have rapidly upgraded their AI platforms to support agentic commerce, marking a pivot from conversational AI tools to agents capable of completing entire transaction cycles, from product discovery through payment.

Just last week, Alibaba upgraded its Qwen chatbot to let direct transaction completion in the interface, connecting the AI agent in its ecosystem, including Taobao, Alipay, Amap and travel platform Fliggy. The integration supports over 400 core digital tasks, allowing users to compare personalised recommendations in platforms and complete payments without leaving the chatbot environment.

“The agentic transformation of commercial services lets the maximal integration of user services and enhances user stickiness,” Shaochen Wang, research analyst at Counterpoint Research, told CNBC, referring to stronger long-term user engagement that creates sustainable competitive advantages.

The super app advantage

Before that, ByteDance upgraded its Doubao AI chatbot in December to autonomously handle tasks, including ticket bookings, through integrations with Douyin, the Chinese version of TikTok. The upgraded model was introduced on a ZTE-developed prototype smartphone as a system-level AI assistant; however, some planned features were later scaled back due to privacy and security concerns raised by rivals.

Tencent President Martin Lau indicated during the company’s May 2025 earnings call that AI agents could become core components of the WeChat ecosystem, which serves over one billion users with integrated messaging, payments, e-commerce and services.

The positioning reflects China’s structural advantage in agentic AI deployment: integrated ecosystems that eliminate the fragmentation constraining Western competitors.

“AI agents will be foundational to the evolution of super apps, with success depending on deep integration in payments, logistics, and social engagement,” Charlie Dai, VP and principal analyst at Forrester, told CNBC. “Chinese firms like Alibaba, Tencent and ByteDance all benefit from integrated ecosystems, rich behavioural data, and consumer familiarity with super apps.”

Western companies face more fragmented data environments and stricter privacy regulations that slow cross-service integration, despite leading in foundational AI model development and global reach, Dai noted.

Agentic AI’s enterprise trajectory

Commercial applications signal broader enterprise implications as agentic AI moves from auxiliary tools to autonomous actors capable of executing complex workflows. Industry experts expect multi-agent systems to emerge as a defining trend in AI deployment this year, extending from consumer services into organisational production.

In a report by Global Times, Tian Feng, president of the Fast Think Institute and former dean of SenseTime’s Intelligence Industry Research Institute, predicted that the first AI agent to surpass 300 million monthly active users could emerge as early as 2026, becoming “an indispensable assistant for work and daily life” capable of autonomously executing cross-app, composite services.

Approximately half of all consumers already use AI when searching online, according to a 2025 McKinsey study. The research firm estimated that AI agents could generate more than $1 trillion in economic value for US businesses by 2030 through streamlining routine steps in consumer decision-making.

Chinese cloud providers, including smaller players like JD Cloud and UCloud, have also begun supporting agentic AI tools, though high token use has driven some providers, like ByteDance’s Volcano Engine, to introduce fixed-subscription pricing models to address cost concerns.

Divergent deployment strategies

The contrasting approaches between Chinese integration and Western scalability reflect fundamental differences in market structure and regulatory environments that will likely define competitive positioning.

“China will prioritise domestic integration and expansion in selected regions, while US firms focus on global scalability and governance,” Dai said.

US players pursuing agentic commerce include OpenAI, Perplexity, and Amazon, while Google explores positioning itself as a “matchmaker” between merchants, consumers and AI agents – approaches that reflect fragmented platform environments requiring interoperability not closed-loop integration.

However, the autonomous nature of agentic systems has raised regulatory questions in China. ByteDance warned users about security and privacy risks when announcing Doubao’s abilities, recommending deployment on dedicated devices not those containing sensitive information, given the tool’s access to device data, digital accounts and internet connectivity in multiple ports.

The rapid commercialisation of agentic AI in China’s consumer sector provides enterprise decision-makers globally with early signals of how autonomous systems may reshape customer acquisition costs, platform economics and competitive moats as these abilities mature.

(Photo by Philip Oroni)

See also: Deloitte sounds alarm as AI agent deployment outruns safety frameworks

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